Advertising In India

Posts Tagged ‘Print advertising during Jan-Sep ’08’

Print Advertising in India

Posted by advertisinginindia on April 1, 2009

 

image008Print media advertising has come a long way. The Indian print media had been lobbying for opening up of the sectors to foreign direct investment. In 2005, the government relaxed foreign direct investment, but with many conditions. The print media boomed in 05 when Jagran solutions and HT media came out with publications. Since the demand for Indian content is on the rise, print advertising too is going to be on the rise.

In the previous year, print advertising growth has been 5 %. New innovative layouts are being tried and tested in the print media rather than the traditional layouts to attract consumer’s attention. Food products and cellular services are the ones to try these new layouts in print.

The Print media is highly fragmented with most publications being family owned. However, the trend is now changing and publishers are looking to expand their markets leaving new opportunities for print advertising.

Print advertising has seen growth of 6% during Jan-Sep ’08 compared to Jan-Sep ’07. ‘Education’ sector was the top sector in Print advertising during Jan-Sep ’08. ‘Tata Motors Ltd’ was the number one advertiser in Print advertising during Jan-Sep ’08.

In this energetic and bubbly media scenario, Print is the dominant medium and has greatly contributed to the development of media. Companies however continue to put their energies and time heavily in television and sometimes ignore print which is such a powerful medium of advertising.

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