The business of internet portals and online advertising are increasing on a large scale in the country. Internet advertising is expected to emerge as the fastest growing segment over the next five years, driven by the accelerating numbers of internet users. Internet advertising stood at approximately INR 1 billion in 2005. The growth of internet advertising is estimated to be atleast 50 % over the next five years.
The biggest advantage of new media advertising is that it is relatively cheaper in comparison to other media and can also be done in an attractive manner. Moreover, various small and upcoming businesses can easily go for new media advertising. In other words, it is very appealing in nature and simultaneously entices customers too. Going for new media advertising is the wisest choices as it gives the surfer both visual and graphic treat.
Also one can use new media advertising in any local language and customized message. Anyone irrespective of the place he resides can access the Internet from any corner of the globe which means that this medium provides great reach. Internet has emerged as one of the most convenient ways to promote any brand or company.