Advertising In India

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Advertising: Online and mobile gaming

Posted by advertisinginindia on April 12, 2009

mobilegaming-chart-isuppliGlobally, the online game market is expected to reach $4.4 billion by 2010. Gaming especially mobile gaming is becoming an important industry in India. This is primarily fueled by the increasing use of mobile phones in the country. Even online gaming is a huge potential segment for advertising as a result of the increasing usage of PC and internet connections in India. India offers tremendous scope for game developers.

Game developers in India are presently catering to the demands of all the four global gaming segments in India i.e. PC gaming, console gaming, online gaming and mobile gaming. All these latest development offer great scope for advertising. In-game advertising, as it is popularly called, has been a growing trend in video games however it is still a nascent market.

Yahoo has bought a mobile advertising company Actionality that inserts ads into games and other applications for use on mobile phones. Online in-game advertising has opportunities within each segment. Overall, the majority of gamers aren’t necessarily against advertising, but the advertising approach needs to be different.


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