Advertising In India

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Advertising in India: in 2000’s and till now…

Posted by advertisinginindia on March 29, 2009

2008-february-ad-spending-share-by-medium-nielsen-online-adacross

In the 2000s, ad agency Lintas merged with Lowe Group to become Lowe Lintas and Partners (LLP) and Trikaya Grey becomes Grey Worldwide. Game shows like Kaun Banega Crorepati became a rage. Bharti’s Rs. 2.75-crore corporate TV commercial, where a baby girl is born in a football stadium, became the most expensive campaign of the year.

Kyunki Saas Bhi Kabhi Bahu Thi marked the return of family- oriented soap on TV and the popularity of these soaps gave a new boost to TV advertising.

Today in India, the scope for advertising has progressed considerably although the Indian advertising spends as a percentage of the Gross Domestic Product (GDP) is still abysmally low (at 0.34 %) as opposed to other developed and developing countries. Advertising revenues are vital for the growth of Entertainment and Media (E&M) industry in India. These low ad spends are an immense potential for growth. This can be seen through the development of so many new mediums of advertising in recent years. Current advertising revenues are estimated to be about 200 billion for 2008.

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